Dreaming up new looks and exploring the boundaries of what's possible becomes a testing ground for brand evolution. Internal reveals and employee events serve as special moments of extravagance while simultaneously test-running ideas destined for public-facing audiences. Two birds with one stone—multitasking usability, designing for the afterlife of concepts that push the brand forward.
A strong event brand pays homage to core identity while revealing a specific moment in the brand's life—marking it as something special. Once a handsome look is developed, it becomes an icon of that moment. Built out across various collateral, it transforms into an entity to be remembered. When the message is part of this dance, it sticks.
