We stay true to a strong brand while finding ways to make it feel different. We explore new territories and notch up the celebration feel for convention appearances and internal meetings and events, carefully staying within the bounds of the identity. The challenge lies in pushing creative boundaries without compromising brand integrity—making Home Depot's presence feel fresh and elevated while maintaining the authority the brand commands.
Well-placed bursts of eye candy cement the moment, the event, and the message with it. These strategic interventions hit on both the reflective and visceral aspects of emotional design—creating instant visual impact while building lasting memory associations. The result transforms routine gatherings into memorable experiences that resonate.
Every channel needs touching—from emails and internal marketing to full-scale event marketing. We've helped dress up entire reconstructed stores within convention centers, complete with outdoor sample job sites and construction zones for hands-on tool and service demonstrations. Signage systems, interactive kiosks, wayfinding solutions, app interfaces, digital presentations, promotional collateral, branded environments, and experiential activations all work in concert. Each touchpoint reinforces the message while maintaining cohesive brand expression across physical and digital realms.
This becomes our rally cry when translating messaging to associates. We channel the same empowerment ethos that resonates with DIY customers and redirect it internally—helping employees tackle customer and company challenges using established support mechanisms. Every piece of communication we craft reinforces this promise: associates have the tools, the backing, and the clarity to succeed. The tagline isn't just customer-facing—it's the lens through which we build messaging that unifies brand promises with capabilities.
